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Case Study

Shiftr

AI-Native Operations & Project Delivery

Los Angeles-based UX/UI design agency running client intake, scheduling, estimation, approval, and project delivery through a connected operating layer.

Shiftr
Intake
Estimate
Delivery
+215%

productivity

4.2x

project capacity

+94%

client efficiency

87%

less admin overhead

Operational Shift

From fragmented agency admin to a connected delivery operation.

AI-native delivery operations

+215%

productivity

4.2x

project capacity

+94%

client efficiency

87%

less admin

Shiftr's client intake, scheduling, estimation, and project management workflows were all carrying manual work that limited how many projects the team could run at once.

REPCONN built a connected AI-native operating layer that moves work from first inquiry to task assignment: collecting requirements, checking information sufficiency, scheduling meetings, preparing estimates, and handing approved projects into delivery.

The agency's operations now run across intake, scheduling, estimation, and delivery, so the team can spend more time designing and less time administrating.

54% to 73%

Approval rate improved through cleaner intake

8.5 days

Faster project decisions

4.2x

More projects at once with no added headcount

SOC 2

Security-aligned operating layer

The Challenge

Growth was being slowed by coordination work, not design work.

01

Client intake created drag

Project details arrived through conversations, forms, messages, and calls. The team still had to collect missing information before real scoping could begin.

02

Scheduling slowed the first decision

Meeting coordination, onboarding calls, missing context, and preliminary approvals created friction before the team could confidently move a project forward.

03

Estimations depended on senior time

Timeline, velocity, scope, milestones, and project phases required manual review from people who were also responsible for delivery quality.

04

Delivery setup was repetitive

Once work was approved, project setup still meant task splitting, tool updates, reminders, and admin work across design and development workflows.

Our Solution

One managed layer across intake, approval, estimation, and delivery.

The workflow was designed around the agency's real operating sequence: first capture the right information, then schedule and review, then estimate, then hand approved work into project delivery.

Intake to delivery control

Collect

Project goals, requirements, timeline, budget signals, and client context are captured before a human review is needed.

01

Client Interaction and Intake Layer

REPCONN built a front-end intake layer that captures requirements, asks follow-up questions, and routes structured project data into Shiftr's operating systems.

  • Project details captured from inbound conversations
  • Missing information requested automatically
  • CRM and Slack records created for the team
  • Irrelevant context filtered before review

02

Scheduling and Preliminary Approval

Qualified project information moves into appointment setting, onboarding call preparation, and CEO preliminary review with a clear approve or disapprove path.

  • Calendly or manual meeting URL scheduling
  • Zoom meeting context prepared automatically
  • Admin panel for preliminary review
  • Approval records saved before estimation

03

Project Estimation AI Agent

The estimation agent turns approved project details into timeline, velocity, scope, milestones, and a professional estimate document for review.

  • Timeline and velocity estimation
  • Milestone and phase generation
  • PDF and DOCX estimate output
  • CRM and Slack handoff for approval

04

AI Manager and Delivery Handoff

Once a project is approved, the AI manager assigns work, splits tasks, connects project tools, and keeps delivery moving through reminders and review loops.

  • Task assignment by team and workload
  • Project management tool integration
  • Design and development task handoff
  • Monitoring, reminders, and review support
Workflow Architecture

Five connected phases, from inquiry to managed delivery.

Instead of showing the original internal diagrams as screenshots, the workflow is represented as a lightweight interactive map. Each phase exposes the operational role it plays in the system.

5

connected phases

PDF/DOCX

estimate output

CRM/Slack

operational records

PM tools

delivery handoff

Delivery automation map

Requirements capture

Intake

The client interaction layer collects project details from the website, organizes requirements in CRM and Slack, and asks follow-up questions when information is missing.

Website inquiry

Requirements

CRM and Slack

Follow-ups

Business Impact

More delivery capacity without turning the agency into an admin machine.

+215%

Productivity

A connected operating layer removed repetitive intake, scheduling, estimation, and project setup work from the team.

4.2x

More projects at once

Shiftr could manage more active projects without adding headcount to coordination and admin work.

+94%

Client-interaction efficiency

Client conversations became more structured, with missing information requested before the team had to chase it manually.

54% to 73%

Approval rate

Better intake, scoping, and decision support improved the share of projects moving from inquiry to approval.

8.5

Days faster decisions

Scheduling, preliminary approval, and estimation moved faster because the system prepared the decision package automatically.

87%

Less admin overhead

The team spent far less time on coordination, manual setup, repetitive updates, and delivery administration.

Security & Governance

Secure data handling for client details, estimates, and delivery records.

The Shiftr operating layer handles project requirements, client messages, estimates, approval decisions, and task assignments. REPCONN built the workflow around controlled access, encrypted handling, and security practices aligned with SOC 2 Type II and CCPA standards.

Encrypt

End-to-end encryption for sensitive client and project data.

Restrict

Role-based access across CRM, Slack, admin, and delivery workflows.

Review

Decision and task records kept auditable across approval paths.

Scale

Architecture designed to support more projects and tool integrations.

"Space&Miller provided us with invaluable insights and expertise through their AI Automation Strategy. This strategy has been instrumental in automating our product management processes and enhancing our operational efficiency. Their expertise in AI and innovative approach have significantly improved our workflow. I highly recommend Space&Miller for their exceptional skills in AI and automation, and their ability to deliver customized solutions that drive meaningful results."

Volodia Yeghiazaryan

Volodia Yeghiazaryan

CEO of Shiftr LLC

Confidentiality Notice

Specific client data, internal workflows, tool configurations, and project details are not published in this case study. Metrics are aggregated and rounded from the operating period reviewed for public disclosure.

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